WireGATE Technology

:: SOLUTIONS : MediaJet : Case Study

WireJet

OneJet

MediaJet

Case Studies:
Content Rendering
Content Production

Online Do-It-By-Yourself (DIY) service

Scenerio
Tencent’s QQ brand is well-known with the young generation. With the number one user subscription base, QQ is one of the biggest mobile 'short message service' (SMS) service providers in China. Along with MMS development, QQ wanted to catch the next wave of multimedia content beyond the pure text base service. Based on its self-creation tradition, QQ wanted its subscribers to freely create and share their own content.

Solution
QQ launched the DIY service based on the MediaJet platform. QQ provides certain templates and integrated third party content components to further facilitate the user personalized content creation.

Key Benefit

Immediate application adoption, increased user loyalty and customer retention, recurrent revenue with fast return of investment.

As the leader in the mobile data service market in China, Tencent has to continue to provide the young generation with fun, creative and personalized applications. We chose MediaJet for its rich feature set, open user interface and comprehensive cell phone profile database. .
    Ms. Qi Tao,
    Tencent,
    Mobile Data Marketing Mgr