Scenario
MNC is the leading WAP based content provider in China, enjoying a huge subscription base of customers downloading ringtones and graphics to their mobile phones. MNC was faced with the challenge of constantly modifying its content to suit the requirements of each new handset that enters the market. Forever increasing the size of their team, the accuracy of this huge volume of man-made content was becoming increasingly difficult to manage.

Solution
PhotoJet (a component of MediaJet) has automated and streamlined this previously laborious process. By integrating PhotoJet in its total mobile content solution set, MNC now only needs to create the master content once. Upon receiving a download request, the MNC application server forwards the request to PhotoJet, PhotoJet then detects the handset profile, adapts the requested content appropriately, and returns the adjusted content back to the application server.

Key Benefit

	Significantly reduces overall content processing complexity and associated cost.
	Improves productivity, user satisfaction and revenue.